SUPERMAN OR SAVIOR?

Hot Henry

Did I just want a good excuse to have pictures of Henry on my blog – absolutely!

Who saw Man of Steel last weekend [I did!!] contributing to their record breaking Highest June weekend opening in the USA EVER! Did the story seem familiar to you because this may have been Jesus’ story.  Super sacrilegious storyline, Superman!

super2

My views of film marketing encompass what I call the Hot Hero Heuristic.  If he is hot, women’ll stampede the theatre doors.  For men, it is an Action Hero Heuristic. With superheroes, action scenes extend far beyond the limits of our reality.  Some people take a more central route reading industry magazines, critics’ reviews, and research the stars.  I do for indy films, but for a superhero film – again, it’s just light-hearted entertainment.

super3

Apparently, there’s a heavier message.  So much so that Warner Brothers made a Resource Site for churches to better use the platform of our all-American hero to help sell the idea of the world’s savior. They hired a christian marketing firm, Grace Hill Media, to help spread the word.  They offered free pre-screenings for pastors and outlined sermons for pastors to parallel these stories.

super6

Still skeptical? Focus your heat vision here:  A hero from elsewhere, comes to Earth with powers he’s struggling to understand. His message is Hope and his powers are for good, but people here are frightened by what they don’t understand and are frightened by his potential power.  He leaves his family and goes in search of his “heavenly” (as in Space) father and winds up saving the world.

He descended from Heavens

I know, right?! Apparently I haven’t been to church recently because if I’d known Superman would be the sermon, I’d have gone to see how receptive parishioners are to this suggestion. The WB certainly doen’t mention it in articles celebrating their record-breaking opening! They’re just bringing people in with one image then using parallel direct and indirect messages to share Jesus’ story with viewers.

Super4

Do you feel that the WB is helping churches gain new, possibly younger, members because of an easier, perhaps more “appealing,” story? Or are they going straight to Hell for purposefully capitalizing on their knowledge that Christian audiences are large and very influential to their congregations to support or resist certain things in the entertainment world?

super5

WTF: Way to Fly! (No Capes!)

All Images (C) Marvel and Warner Brothers

Advertisements

3 Comments (+add yours?)

  1. wiltedleaf
    Jun 26, 2013 @ 01:06:04

    No kidding! Talk about eye candy, that guy! Ah, so annoying to try to keep looking away. Grrr. Haha! Well, you’ve done a great job of stating your own view on this very controversial topic. I had wanted to watch this movie (along with the rest of the folks on Earth), but then had changed my mind when I had read about this movie’s “hidden / other-good / should-be-positive-n-accepted-by-everyone” message.

    Reply

  2. wiltedleaf
    Jun 26, 2013 @ 01:09:35

    Reblogged this on wilted leaf and commented:
    Okay, fine. Me too, it’s hard to not add this guy’s pic on my blog’s page. But REALLY, the controversy surrounding this movie’s message is worth sharing and Sarah’s done a great job of writing about it.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: