When news of Tiger Woods’ car accident broke in 2009, the world worried about this world-class golfer. Was he drunk? Hurt? Could he still play? Did it cost him his career? At the time, he was the highest-paid athlete of any sport earning around $100 million annually to represent or promote brands like Accenture; AT&T;…
Who saw Man of Steel last weekend [I did!!] contributing to their record breaking Highest June weekend opening in the USA EVER! Did the story seem familiar to you because this may have been Jesus’ story. Super sacrilegious storyline, Superman! My views of film marketing encompass what I call the Hot Hero Heuristic. If he…
The Powerball has landed in California bringing along with it an inspirationally aggressive marketing campaign. They boast larger jackpots, yet, recognizing people aren’t as materialistic anymore, are marketing to more humanistic players eager to be a positive change in this world. Powerball targets 38 million Californians with one powerful emotion – Hope. The campaign communicates…
All day, everywhere we turn we are subjected to advertisements! Nowadays, we pay to avoid ads, but I find them amusing! Naturally, with my affinity for mind wandering, I reminisced about the most influential ad in my lifetime (to me). I grew up singing and wholeheartedly believing that “I’d like to Teach the World to Sing.”…
Challenges, any changes, energize me. Call me Grace (under fire), I’m a sucker for deadlines – they’re part of my creative process. When sudden reorgs at work occur, I hunker down and work through tumultuous times. When baseball adds another 2 teams’ practices in one week, I rolled with it. Strengthsfinder 2.0 says I’m a…
Facing down the peak of 8 loads of laundry that came out of 4 suitcases that occupied the living room floor this week, I ponder my day. Finally having a Saturday and filling up at the 7-11 before hitting the day. I’m not full-steam ahead yet, but the high octane blend put together by my…
1/10/12 Guest Haiku by my little big dude: HI CHEW HAIKU Yummy, delicious A sweet treat that is a boss Super addictive 1/11/12 I breathe easier After the warm long embrace Of Vicks Vapo-rub!
I don’t mean sick as in sick jams, or a sick trick on a skateboard, I mean sick as in sniffly, whiney, coughing haiku… 1/8/13 Creativity It does not come easily When I’m a sicky 1/9/13 I drank three coffees To keep my butt awake for Piles of cruise laundry
HAIKU, DO YOU TOO? 1/1/13 A festive New Year Rocking and rolling along Cruising the deep sea 1/2/13 Old and new crossed paths Elders and youngsters break bread in Puerto Rico 1/3/13 Do I want to be Anywhere else besides the Sunny fun at sea? 1/4/13 An exclusive spot We are fortunate to find A…
Whew! The first post-holiday weekend of 2013! What did you do to relax and recover from the holidays?! Start new resolutions? Take some time for yourself? Did you start your 365 day project for 2013?! If so, feel free to post a link to your project below so we can follow along! (Thanks to my…
I have a friend who, whenever our group of gals get together, asks all of us what our highlights are. Most of us groan (somewhat jokingly), some leave the room, change the subject or act like we didn’t hear. Whether startled by the sudden change in perspective or perhaps uncomfortable with the idea of giving…
There has been a big countdown going on in recent past and it’s finally coming to fruition. I’m not talking about: Nor am I pushing the 12/21/12 end of the Mayan Calendar I’m realizing just how unprepared I am for a zombie apocalypse and am now slightly concerned about my goal to have a plan…
